Branding in China: Global Product Strategy Alternatives
نویسندگان
چکیده
منابع مشابه
Perspectives—From China Strategy to Global Strategy
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ژورنال
عنوان ژورنال: Multinational Business Review
سال: 2009
ISSN: 1525-383X
DOI: 10.1108/1525383x200900030